This award has been granted by the Spanish Association of Shopping Centers in its 2023 awards ceremony, framed within the XIX Spanish Congress of Shopping Centers and Parks, held on September 27 and 28 in Madrid.
The El Ingenio Shopping Center, owned by Salsa Patrimonio and managed by MVGM, has received an award for its “iGenio” Project, an innovative management model, with efficiency as a maximum and based on the digitalization of the asset. Through various technologies implemented in the Center (flow measurement systems, WIFI networks, App, etc.), El Ingenio obtains information that is crossed with other variables, as relevant as sales, to be able to carry out a Big Data analysis. By evaluating the resulting KPIs, iGenio obtains business intelligence that allows improving strategic and operational decision-making, optimizing the performance of the Center and its operators. This knowledge is applied to all areas that influence the management of the Center: commercialization, operators, marketing, facilities, consumption, sustainability, among others.
This recognition invites El Ingenio to continue with its growth and transformation process to become a benchmark in the sector. From the Center we would like to thank the AECC and the jury members for their recognition for evaluating the work carried out with “iGenio” so positively.
You can see the video of the event here:
About Salsa Patrimonio
Sociedad Azucarera Larios Patrimonio S.L. (Salsa Patrimonio), part of Grupo Sociedad Azucarera Larios, is a leading leased property management firm in Malaga. Since its early stage, it has accumulated extensive experience in the management of owned properties, with an exclusive image and location.
For Grupo Sociedad Azucarera Larios, it is important to participate actively in the generation of growth and economic development, focusing its activities on generating a positive impact, taking responsibility for the social and environmental aspects of the different business activities it develops.
