{"id":4831,"date":"2023-10-02T11:22:22","date_gmt":"2023-10-02T11:22:22","guid":{"rendered":"https:\/\/salsapatrimonio.es\/el-ingenio-wins-the-award-for-best-innovation-action-digital-strategy-from-the-aecc-for-its-igenio-project\/"},"modified":"2023-10-03T14:27:08","modified_gmt":"2023-10-03T14:27:08","slug":"el-ingenio-wins-the-award-for-best-innovation-action-digital-strategy-from-the-aecc-for-its-igenio-project","status":"publish","type":"post","link":"https:\/\/salsapatrimonio.es\/en\/el-ingenio-wins-the-award-for-best-innovation-action-digital-strategy-from-the-aecc-for-its-igenio-project\/","title":{"rendered":"El Ingenio wins the Award for Best Innovation Action\/Digital Strategy from the AECC for its \u201ciGenio\u201d Project."},"content":{"rendered":"\n<p><strong>This award has been granted by the Spanish Association of Shopping Centers in its 2023 awards ceremony, framed within the XIX Spanish Congress of Shopping Centers and Parks, held on September 27 and 28 in Madrid.<\/strong><\/p>\n\n<p><strong>The El Ingenio Shopping Center, owned by Salsa Patrimonio and managed by MVGM<\/strong>, has received <strong>an award for its \u201ciGenio\u201d Project, an innovative management model<\/strong>, with <strong>efficiency<\/strong> as a maximum <strong>and based on the digitalization<\/strong> of the asset. Through various <strong>technologies implemented in the Center<\/strong> (flow measurement systems, WIFI networks, App, etc.), El Ingenio <strong>obtains information<\/strong> that is crossed with other variables, as relevant as sales, <strong>to be able to carry out a Big Data analysis<\/strong>. By <strong>evaluating the resulting KPIs<\/strong>, iGenio obtains business <strong>intelligence that allows improving strategic and operational decision-making<\/strong>, <strong>optimizing the performance of the Center<\/strong> and its operators. This knowledge is applied to all areas that influence the management of the Center: commercialization, operators, marketing, facilities, consumption, sustainability, among others.<\/p>\n\n<p>This recognition invites El Ingenio to continue with its growth and transformation process to become a benchmark in the sector. From the Center we would like to thank the AECC and the jury members for their recognition for evaluating the work carried out with \u201ciGenio\u201d so positively.<\/p>\n\n<p><strong>You can see the video of the event here:<\/strong><\/p>\n\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Cx5Hw1uudgG\/?igshid=MTc4MmM1YmI2Ng==\" target=\"_blank\" rel=\"noreferrer noopener\">www.instagram.com<\/a><\/p>\n\n<p><strong>About Salsa Patrimonio<\/strong><\/p>\n\n<p><strong>Sociedad Azucarera Larios Patrimonio S.L. (Salsa Patrimonio)<\/strong><strong>,<\/strong> part of Grupo Sociedad Azucarera Larios, is a leading leased property management firm in Malaga. Since its early stage, it has accumulated extensive experience in the management of owned properties, with an exclusive image and location.<\/p>\n\n<p>For <strong>Grupo Sociedad Azucarera Larios<\/strong>, it is important to participate actively in the generation of growth and economic development, focusing its activities on generating a positive impact, taking responsibility for the social and environmental aspects of the different business activities it develops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This award has been granted by the Spanish Association of Shopping Centers in its 2023 awards ceremony, framed within the XIX Spanish Congress of Shopping Centers and Parks, held on September 27 and 28 in Madrid. The El Ingenio Shopping Center, owned by Salsa Patrimonio and managed by MVGM, has received an award for its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Ingenio wins the Award for Best Innovation Action\/Digital Strategy from the AECC for its \u201ciGenio\u201d Project. - Salsa Patrimonio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salsapatrimonio.es\/en\/el-ingenio-wins-the-award-for-best-innovation-action-digital-strategy-from-the-aecc-for-its-igenio-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Ingenio wins the Award for Best Innovation Action\/Digital Strategy from the AECC for its \u201ciGenio\u201d Project. - Salsa Patrimonio\" \/>\n<meta property=\"og:description\" content=\"This award has been granted by the Spanish Association of Shopping Centers in its 2023 awards ceremony, framed within the XIX Spanish Congress of Shopping Centers and Parks, held on September 27 and 28 in Madrid. The El Ingenio Shopping Center, owned by Salsa Patrimonio and managed by MVGM, has received an award for its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salsapatrimonio.es\/en\/el-ingenio-wins-the-award-for-best-innovation-action-digital-strategy-from-the-aecc-for-its-igenio-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Salsa Patrimonio\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T11:22:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T14:27:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salsapatrimonio.es\/wp-content\/uploads\/2023\/10\/Foto-442-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"s4ls4Pat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"s4ls4Pat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/salsapatrimonio.es\/en\/el-ingenio-wins-the-award-for-best-innovation-action-digital-strategy-from-the-aecc-for-its-igenio-project\/\",\"url\":\"https:\/\/salsapatrimonio.es\/en\/el-ingenio-wins-the-award-for-best-innovation-action-digital-strategy-from-the-aecc-for-its-igenio-project\/\",\"name\":\"El Ingenio wins the Award for Best Innovation Action\/Digital Strategy from the AECC for its \u201ciGenio\u201d Project. - 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