This weekend, one of our tenants in Madrid, Alex Cordobés, located at Velázquez Street, No. 60, has revolutionized the world of haute patisserie with a brilliant marketing initiative that shows why he stays a step ahead of the competition.
Alex Cordobés (@ALEXCORDOBESS), renowned for his irresistible artisanal cheesecakes, partnered with influencer Nil Ojeda (@MILFSHAKES) to launch a limited-edition cheesecake available exclusively on Friday, Saturday, and Sunday. The twist? An original flavor inspired by… hippopotamus!
But that wasn’t all: each cheesecake came with a key that could open something mysterious inside a container. The prize? An unforgettable trip to Africa to get up close with real hippos.
This level of ingenuity and creativity not only put the rented location on the map but also attracted massive attention to our community of tenants, reaffirming the dynamism and innovation we strive to highlight at Salsa Patrimonio. The results were incredible, with long lines wrapping around the block as eager customers lined up to taste the cheesecake and claim the coveted keys.
Having tenants with such visionary and innovative initiatives fills us with pride, and at Salsa Patrimonio, we want to publicly acknowledge and celebrate this achievement.
@ALEXCORDOBESS, @MILFSHAKES
